Guidelines for Writing a Case Study Analysis
A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. To see an annotated sample of a Case Study Analysis, click here.
Preparing the Case
Before you begin writing, follow these guidelines to help you prepare and understand the case study:
- Read and examine the case thoroughly
- Take notes, highlight relevant facts, underline key problems.
- Focus your analysis
- Identify two to five key problems
- Why do they exist?
- How do they impact the organization?
- Who is responsible for them?
- Uncover possible solutions
- Review course readings, discussions, outside research, your experience.
- Select the best solution
- Consider strong supporting evidence, pros, and cons: is this solution realistic?
Drafting the Case
Once you have gathered the necessary information, a draft of your analysis should include these sections:
- Identify the key problems and issues in the case study.
- Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
- Set the scene: background information, relevant facts, and the most important issues.
- Demonstrate that you have researched the problems in this case study.
- Outline possible alternatives (not necessarily all of them)
- Explain why alternatives were rejected
- Why are alternatives not possible at this time?
- Proposed Solution
- Provide one specific and realistic solution
- Explain why this solution was chosen
- Support this solution with solid evidence
- Concepts from class (text readings, discussions, lectures)
- Outside research
- Personal experience (anecdotes)
- Determine and discuss specific strategies for accomplishing the proposed solution.
- If applicable, recommend further action to resolve some of the issues
- What should be done and who should do it?
Finalizing the Case
After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: Is your thesis statement clear and direct? Have you provided solid evidence? Is any component from the analysis missing?
When you make the necessary revisions, proofread and edit your analysis before submitting the final draft. (Refer to Proofreading and Editing Strategies to guide you at this stage).
This is a long term project so full costing is used:£
Revenue (1,900 x 15 x 50)1,425,000
Depreciation [15 year life assets](5,100)
Depreciation [5 year assets](8,400)
Salaries [2 x 15,000](30,000)
Decoration [18,000 + 8,000](26,000)
Food and drink [41,250 + 48,750](90,000)
Fuel [11,250 + 10,000](21,250)
Wages [22,000 + 8,000 + 38,000 + 15,000](83,000)
Payment to Trust(750,000)
Profit to Winston402,250
This assumes using the cheaper method of installing the fuel tank. However it is likely that Winston would want to put it underground for aesthetic reasons. This would increase the 15 year depreciation charge by £700 per annum and the profit to Winston would be £401,550
Pilot project Proposal
This is a one-off project and so relevant costing should be used £
Revenue [9 x £150 x 30wks]40,500
Food [40 x 10 x 30](12,000)
Electricity [4 x 10 x 30](1,200)
Domestic [10 x 10 x 30](3,000)
Minibus [12 x 10 x 30](3,600)
Opportunity cost of minibus [20 x 30](600)
** Local authority charge for maintenance2,000
Lost revenue from 1 guest [£150 x 30]4,500
Commercial maintenance cost8,000
On these figures you would chose to get the Local Authority to do the work
The pilot proposal meets the objective of breaking even [just!]
Jonathan and Ingrid’s proposal after the end of the pilot project We will assume that the necessary safety alterations take place at the end of the pilot project, thus losing 4 weeks opening in the first year. Year 1 [includes the pilot project and 4 weeks closure]£ Surplus c/f from pilot200
Additional revenue [29 x 150 x 18wks]78,300
Costs [30 x 66 x 18](35,640)
Minibus [20 x 18] Assumes you do 4 weeks of trips(360)
Wages [22 x 530] Assume employed during closure(11,660)
Additional costs [w/o in total as no indication of life](20,000) Surplus at the end of first year10,840
Year 2 onwards
Revenue [29 x 150 x 52wks]226,200
Costs [30 x 66 x 52](102,960)
Minibus [20 x 52] (1,040)
Wages [52 x 530] (27,560)
Surplus at the end of second year92,640
*This assumes that they would continue to use the Local Authority – it is much less clear in the second year They might prefer to use commercial contractors and be able to offer an extra place to a disadvantaged child